Launch your optician website quickly with professional templates built on Google Sites.
Opta provides professionally designed website templates built specifically for opticians, using Google Sites—a free, secure, and user-friendly website builder by Google. No technical knowledge required. Just choose a template, make it yours, and go live.
Browse our template collection and pick the one that best suits your practice. After purchase from our online store, you’ll get instant access to a secure link where you can copy the Google Site into your own Google account. No software to install, no setup required. All you need is a free Google account (like Gmail). The whole website will be copied into your Google drive for you to access here.
Google Sites is intuitive—if you can use Google Docs, you can edit your site. Each template comes pre-loaded with the key pages your practice needs:
Homepage
Services
Contact page with map and form
Booking links (if applicable)
FAQs, Testimonials, and more
Simply click to edit text, swap out images, and adjust colours or logos to match your brand. See our guide on personalising your template.
Also refer to the Official Google Sites Help forum
Once you're happy with the edits, just click “Publish”—your website is live! You can use a free Google-provided web address or connect your own custom domain (like www.yourpractice.co.uk).
While many customers go live on their own, we offer optional add-on services to help when time or tech confidence is limited:
Template setup – We'll connect your site to your chosen web address and set you up for success
Theme customisation – Tweak layout, colours, or fonts to match your house branding or style
SEO boost - Improve your local SEO to get you found more easily
Content creation – Help writing service descriptions or bios
These are ideal for busy opticians who want a polished, ready-to-go result.
If you’d rather not think about your website at all, our Managed Website Plan gives you:
Ongoing support and edits
Updates to content, pricing, and offers
Technical management (domains, security, etc.)
Priority help when you need it
Perfect for practices that want a professional, up-to-date website without lifting a finger.